How does the curiosity help product?

Curiosity killed the cat... but lack of curiosity might also kill your product

Most of the breakthrough discoveries and inventions throughout history, from electricity to self-driving cars are the result of curiosity. With said being said, we should always follow an urge of asking prompting questions to grow our business.

When an idea is born, I personally, keep asking myself, perhaps it has never been tried because it’s a dumb idea, or no one has ever been curious enough to find out if it would work? And I continue with follow up questions:

• Where the core problem lies in?

• How am I solving this problem and for whom?

• How could we grow market size/share for an existing product?

• What would happen if we made X change into our product?

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Hypothetical answers for each question might sound dump, but why would you be afraid of writing down dumb ideas in a text file that no one will ever see?

In his book of “The Definitive Guide to Growth Hacking” Neil Patel says, “If you don’t have the guts to think about bad ideas, you’ll never have the opportunity to execute brilliant ones.”

There are plenty of ideas out there, perhaps less opportunities to create something new, but you may always take something existing and make it better, a star-performer. To grow any product, you need to be obsessive with data and understand what problems you are aiming to solve to unlock its growth potential.

But….not all problems need mountains of data

We need to live and breathe with data to undertake actions, however, being data obsessive doesn’t mean fluffy stuff can’t be helpful. We live in the world, where “sort of” and “maybe” are the answers to many questions. Sometimes, you may stare at numbers for hours and still be lost, or you could ask a total stranger to use your product and observe his experience to understand what you missed. I bet you’d learn something. Sure, one person isn’t a large enough sample size to make statistically significant decisions, but not all problems need mountains of data.

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If you want to grow a product then become curious

The truth is that growth starts happening once you’ve found out the things that work for your product. Until then you have to try dozens or perhaps, hundreds of dead ends. You will want to connect the dots, and when you can’t, your curiosity will be powerful and motivating tool to help by keeping your interest high on further diving and experimenting.